PhiMedia Digital Out-of-Home (Digital OOH) offers marketers distinct advantages over traditional media, including:

· Connecting advertisers to audiences rather than connecting audiences to content
· Measureable sales impact due to proximity to the sale
· Enhanced targeting of relevant media to valuable customers
· Providing services and technologies to efficiently manage ad buys
· Tighter integration with local sales efforts

Narrow-Casting is defined as targeted distribution to a pre-determined audience of high-value for an advertiser while negating irrelevant and therefore, wasted impressions. With narrow-casting abilities through our Digital OOH network, advertisers have the ability to market themselves only on the placements that reaches their primary target audience. Why market any other way?

Digital OOH provides the unique ability to modify messages as needed and deliver appropriate marketing based on local market trends such as seasonal, demographic, daypart and/or weather conditions. Messages can be modified or delivered based on neighborhood demographics by age, income levels and/or other criteria.

Digital OOH also offers the ability to quickly change or update promotions or other relevant messages much quicker than traditional media and static POS (new ad content can broadcast as quickly as 24 hours following receipt of broadcast-ready creative).

In the end, most traditional advertising is lost on the consumer altogether, ignored for lack of relevance or simply forgotten in the wake of busy daily demands. Digital OOH advertising solves each of these concerns by creating a relevant message at the right time, in the right place; when the consumer is at the point of action . This gives advertisers a more cost-effective means to consistently reach their ideal consumer.

PhiMedia Digital Out-of-Home (Digital OOH) offers marketers distinct advantages over traditional media, including:

· Connecting advertisers to audiences rather than connecting audiences to content
· Measureable sales impact due to proximity to the sale
· Enhanced targeting of relevant media to valuable customers
· Providing services and technologies to efficiently manage ad buys
· Tighter integration with local sales efforts

Narrow-Casting is defined as targeted distribution to a pre-determined audience of high-value for an advertiser while negating irrelevant and therefore, wasted impressions. With narrow-casting abilities through our Digital OOH network, advertisers have the ability to market themselves only on the placements that reaches their primary target audience. Why market any other way?

Digital OOH provides the unique ability to modify messages as needed and deliver appropriate marketing based on local market trends such as seasonal, demographic, daypart and/or weather conditions. Messages can be modified or delivered based on neighborhood demographics by age, income levels and/or other criteria.

Digital OOH also offers the ability to quickly change or update promotions or other relevant messages much quicker than traditional media and static POS (new ad content can broadcast as quickly as 24 hours following receipt of broadcast-ready creative).

In the end, most traditional advertising is lost on the consumer altogether, ignored for lack of relevance or simply forgotten in the wake of busy daily demands. Digital OOH advertising solves each of these concerns by creating a relevant message at the right time, in the right place; when the consumer is at the point of action . This gives advertisers a more cost-effective means to consistently reach their ideal consumer.